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Growth of Online Wine Sales in China

Intervine has a strong relationship with the Chinese wine market through their work with Wayne Batwin. In a recent wine forum at the Napa Valley college, Wayne and others with the Cal-China Wine Culture Exchange discuss how e-commerce businesses are evolving in China. While online wine sales were virtually non-existent in China as recently as a few years ago, nearly 20% of wine in the country is now sold through e-commerce, according to a speaker at the Cal-China Wine Forum held Tuesday at Napa Valley College.


Wayne Batwin and Xin Ruibao (from right) watch as Napa Valley College president Ron Kraft presents a gift to Zhu Qunde, deputy county governor of Huailai County in China’s Hebei Province.

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